YSL beauty

Campaign: “Dare to Go NU – Bare It Proudly”
Product Launch: NU Bare Look Tint – Shade 12

We had the honor of curating a bold, intimate visual campaign for YSL Beauty in celebration of the launch of their newest NU Bare Look Tint in Shade 12.

Tapping into the energy of their Dare to Go NU initiative, we built a narrative rooted in bare-skin confidence, softness as strength, and unapologetic self-expression. Our approach merged raw beauty with artistic vulnerability, inviting viewers to see the NU tint as more than makeup, but a declaration of self.